Initiating Projects

branding / graphic / editorial

AJAC (Association of Young Architects of Catalonia) asked us to help them with the graphic for an international young architecture symposium that they were preparing. The idea was to generate debate between young architects about ‘how’ and ‘when’ to start a project. Based on this, we decided that the graphic had to reflect the care and attention given to designing the initial projects in an architect’s professional career. We wanted to convey the idea of work created by hand, artisan-crafted, but at the same time carried out in a technological environment like today’s, emphasising this contrast. To do this, we created a thread that sewed and joined together the name of the symposium with the profile of a series of buildings. We designed a font created with a flourish to represent the spirit of this conference.