Lactovit Deos

branding / graphic / package

Redesigning packaging for Lactovit deodorants, a recognised personal hygiene brand. The brief called for modernising the design, which had become rather outdated, and bringing it more in line with a more sensory and delicate world. We decided to develop a very clear graphic and get rid of most of the messages on the front. We also created a graphic element common to all the varieties that bring to mind an ethereal and light universe, just like the deodorants.